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Sometimes we decide pretty quickly that we like someone. Maybe they made us laugh, maybe they told us something compelling about their life, or maybe we discovered something meaningful we have in common.
People are assessing your businesses the same way. They decide if they like you based on what you are saying, how you are saying it, and who you are saying it to. Most of all, they want to know your story. What fuels you? What are you trying to build? How did you end up where you are?
The answers to these questions will determine how you connect with customers, journalists, investors, and countless other stakeholders. Here are some ways I can help make sure they like what they see.
ESTABLISHING YOUR PERSONALITY
What you say is important, but it is how you are saying it that will truly forge a connection between you and your customers. I will work with you to determine best public-facing personality for your brand.
DEVELOPING YOUR NARRATIVE
You want your customers to be able to talk about you with other people in their networks. I’ll make sure they can tell your story in a quick, clear, and compelling way.
TELLING YOUR STORIES
One of the most effective ways to set yourself apart is by producing credible and engaging content that I can push out to your target audiences. I can build this content around everything from customer feedback to Key Progress Indicators.
PERSUADING YOUR AUDIENCE
The good news is, your customers are already using social media to help them decide what to buy. The better news is, I can find them and engage with them in a way that will get you on their radar and keep you there.
INTERPRETING YOUR DATA
There is no need to guess what approach is having the most direct and efficient impact on getting you towards your marketing goals. I will monitor data, find the patterns, and strategically pivot or tweak our approach as I go.
WE ARE CRYSTAL RADIOS: Powered by the signals we receive 